Jim Pancero, a Dallas-based sales and sales leadership speaker, trainer and consultant, has spent the past four decades helping distributors and equipment manufacturers increase their competitive advantage and strengthen their sales leadership skills.

Pancero will share his expertise at 3 p.m. on Feb. 17 during one of nearly 50 education sessions offered during ATSSA’s 51^st Annual Convention & Traffic Expo. The Convention is being held online over two weeks in February – Feb. 8-12 and 16-18.

Check out the breadth of offerings available at North America’s largest annual gathering of roadway safety infrastructure professionals.

ATSSA’s annual Convention & Traffic Expo will go fully virtual for 2021.

“It’s vital to stay connected as we continue the critical work of advancing roadway safety. Our team is planning an industry-leading virtual event that will be timely, engaging and highlight the latest products, services, trends and education during the 51^st Annual Convention & Traffic Expo,” ATSSA President & CEO Stacy Tetschner said. “Our work is essential and the value of this type of collaboration cannot be overstated as we work Toward Zero Deaths.”

Dates for the 2021 Convention & Traffic Expo have adjusted for the virtual format to provide all of the elements that make this the premier event of the roadway safety industry. It will be held in February over a two-week period to make it convenient and readily accessible for everyone.