FREDERICKSBURG, Va. (Feb. 9, 2023) – The American Traffic Safety Services Association  announces the lineup for its 2023 New Products Rollout (NPRO), which will include 18 products and be held at its 53rd Annual Convention & Traffic Expo taking place Feb. 17-21 at the Phoenix Convention Center.

Traditionally, more than 3,500 people attend the Convention—the largest roadway safety tradeshow in North America—to see some of the latest innovations in the roadway safety infrastructure industry. The products submitted as part of the NPRO are comprised of a wide range of devices designed to save lives on our nation’s roadways.

“The products for this year’s New Products Rollout address a variety of issues related to safety on the roadways and reflect the diverse issues within this industry,” said ATSSA Manager of Innovation & Technical Services Nagham “Melodie” Matout. “It’s always fascinating to see the products on view for the NPRO and the ways they can help advance roadway safety.”

With nearly 50 options to choose from, ATSSA’s 2023 Convention & Traffic Expo offers tremendous opportunities to learn from roadway safety industry experts through formal education sessions, 30-minute “micro sessions” or traffic talks led by ATSSA staff.

Topics span nine categories: business, guardrail, signs, safety and public awareness, roadway worker protection, traffic signals, temporary traffic control, connected and automated vehicles (CAV) and innovation, and pavement markings and high friction surface treatment (HFST).

“We recognize the importance of pulling together subject matter experts to advance roadway safety and our Annual Convention & Traffic Expo is the perfect place to showcase the skills, insights and innovations our members and others have to address issues facing the industry,” said ATSSA Vice President of Education & Technical Services Donna Clark. “These sessions are designed to spur conversations, share ideas and lead to solutions for real-world problems.”

Finding and keeping talented people is more critical than ever and is increasingly important for gaining a competitive advantage in the marketplace.

Scott Wozniak, who has advised companies of all sizes across six continents and spent eight years at Chick-fil-A headquarters designing leadership development programs, will address that workforce issue as keynote speaker during the Feb. 19 general session of ATSSA’s 2023 Convention & Traffic Expo in Phoenix.

In his message, “Great Brands Have Great Employees – The Engine Behind Legendary Companies,” Wozniak will explain how to build an “employee engagement engine,” including providing five systems to attract and empower great people.

When ATSSA members arrive in Phoenix for the 2023 Convention & Traffic Expo in February they will find themselves in a city that’s made a name for itself as a pioneer in the testing of autonomous vehicle (AV) technologies. The region has embraced the technology and seen multiple pilots for grocery delivery as well as a driverless taxi service.

The Fall issue of Roadway Safety magazine—available online now—details these efforts in Arizona and reveals a resource for members to remove the fear factor from contract negotiations, offers members’ take on the value of in-person advocacy and explains how ATSSA’s ITS Team keeps pace with innovation.

An entire supplement is devoted to roadway worker protection and spells out efforts underway to improve worker safety from multiple perspectives.

Both issues are online now.

ATSSA’s Public Agency and Marty Weed Engineering scholarships offer department of transportation (DOT) officials the opportunity to participate in the largest gathering of roadway safety infrastructure officials in North America.

There they can see the latest innovations in roadway safety, interact with companies that produce them and engage with industry experts on everything from pavement marking and traffic control to technology designed to protect roadway workers and interact with connected and automated vehicles.

ATSSA’s 53^rd Annual Convention & Traffic Expo takes place in Phoenix, Feb. 17-21 and will include the New Products Rollout, Innovation Awards that go to the top products as judged by DOT officials, and the ever-popular Circle of Innovation where transportation officials from across the country and around the globe hear about the latest topics.

Scholarship applications are due by Sept. 19. Applicants will be notified by Oct. 12.

Apply by Dec. 1 to participate in ATSSA’s New Products Rollout (NPRO), which will be held during ATSSA’s 53^rd Annual Convention & Traffic Expo in Phoenix, Feb. 17-21.

Exhibitors who introduced products after Jan. 1, 2020, are eligible to apply.

Entries accepted for NPRO will be included in the New Products Listing, which showcases the products to the roughly 3,700 roadway safety professionals who attend ATSSA’S Annual Convention & Traffic Expo, including listing on the Convention website and mobile app.

Innovation Awards are chosen from among the products selected for NPRO.

Nominations are now open for the National Safety Award with ATSSA’s other annual awards opening for nominations soon.

The National Safety Award recognizes an employee or recent retiree of a government agency who made a significant contribution to the safety of our nation’s roadways. Nomination forms are due by July 31.

Nominations for the Industry Achievement Award and National Media Award open in August.

Changes are coming for the Mark of Excellence Award, which recognizes an ATSSA member who has made outstanding contributions to the advancement of roadway safety infrastructure through improved pavement markings.

Nomination forms for all awards are available on ATSSA’s Member and Industry Awards page.

ATSSA’s 53rd Annual Convention & Traffic Expo will bring roadway safety experts and innovators from across the nation and the world to Phoenix, Feb. 17-21.

This five-day event will once again be the site of the largest gathering of the roadway safety infrastructure industry in North America and feature information on the latest advances, provide a look at the latest innovative products, offer dozens of education sessions and access to countless experts from all facets of the industry.

The event will also include a massive display of devices to keep roadway workers and the motoring public safe, all situated on the 226,300-square-foot Traffic Expo floor inside the Phoenix Convention Center.

The ATSS Foundation will hold its popular golf and sporting clays events, plus there will be additional opportunities for networking through special events for groups such as the Young Industry Professionals.

The Spring Issue of Roadway Safety magazine is online now and explores Ohio’s Smart Mobility Corridor along Interstate 33 between Dublin and East Liberty.

This 35-mile stretch of roadway in Northeast Ohio is a living laboratory where multiple organizations are testing automated and connected vehicle technology including ways to protect pedestrians. The project is a partnership between private industry and government entities as well as residents in those communities and has been dubbed “the world’s most connected highway.”

Convention Extra is also online and provides a commemorative of the 2022 Convention & Traffic Expo in Tampa, Fla., and an opportunity to see what you missed if you didn't attend this reunion of the roadway safety industry.

ATSSA’s 2022 Convention & Traffic Expo brought together more than 3,200 roadway safety advocates over five days in Tampa, Fla.

They collaborated, networked, learned about the latest innovations and even cheered on their favorite team at the Chairman’s Big Game Watch Party on Sunday evening.

Keynote speaker Scott Moore kept the packed crowd in the Ballroom of the Tampa Convention Center spellbound as he shared leadership and teamwork tips gleaned from his decades leading the elite Navy SEALs on “no fail” missions.

And Transportation Secretary Pete Buttigieg talked about the USDOT commitment to zero deaths on the nation's roadways while acknowledging that may not be achieved during his tenure but that ATSSA's members are needed to achieve that goal.

It's not too early to start planning now for next  year. The 2023 Convention & Traffic Expo takes place in Phoenix, Feb. 17-21 at the Phoenix Convention Center with the theme of “where roadway safety and Innovation intersect.”