Increase your competitive advantage at ATSSA’s 2021 Convention & Traffic Expo Increase your competitive advantage at ATSSA’s 2021 Convention & Traffic Expo Sales veteran Jim Pancero shares how to increase sales in today’s virtual environment on Feb. 17 Pam / Monday, January 4, 2021 0 4441 Article rating: No rating Jim Pancero, a Dallas-based sales and sales leadership speaker, trainer and consultant, has spent the past four decades helping distributors and equipment manufacturers increase their competitive advantage and strengthen their sales leadership skills. Pancero will share his expertise at 3 p.m. on Feb. 17 during one of nearly 50 education sessions offered during ATSSA’s 51st Annual Convention & Traffic Expo. The Convention is being held online over two weeks in February – Feb. 8-12 and 16-18. Check out the breadth of offerings available at North America’s largest annual gathering of roadway safety infrastructure professionals. Read more