ATSSA’s 2021 Convention & Traffic Expo is nearly here and final touches are being put in place. For people who have never had the opportunity to attend, this year’s event is fully online so it’s the perfect opportunity to find out what you’ve been missing and take in activities that are new this year.

Registration is open for the event that runs Feb. 8-12 and 16-18. Check out the full schedule that includes two general sessions packed with panels addressing key industry information. Plus, nearly 50 education sessions await on topics from addressing personnel challenges to the latest on technology issues including connected and automated vehicles (CAVs) and pavement markings.

Attendees can also take part in as many as six discussions with their colleagues about the Manual on Uniform Traffic Control Devices for Streets and Highways (MUTCD) in the Conversation Lounge within the online platform.

No matter what you do, you have to interact with people at some level. Whether these people are managers, co-workers, customers, or clients, they complicate what you do.

Would you like to understand human behavior at a whole new level, so you can clearly see what’s driving their behavior and how best to address them?  

Learn that and more during Kim Giles 's education session at ATSSA's 51st Annual Convention & Traffic Expo. She's leading one of nearly 50 education sessions during the online event Feb. 8-12 and 16-18.

Influencing your employees and team members is one of the most important and challenging parts of being a leader, but it’s essential if you’re going to create safe and productive workplaces. Unfortunately, employees don’t always listen to or follow through on your guidance. Sometimes that’s because they really don’t know what they need to do. But it might also be that they’re unclear on what action to take and when. Or maybe there are obstacles in their way. However, the real reason might be deeper than that. Maybe the person you’re trying to influence thinks they know better than you or maybe they don’t like being told what to do. 

Often the inclination is to address all problems as knowledge problems which means providing your employees more information on what to do and when. But if it’s a deeper motivation, that isn’t going to help. It might even backfire. Even the best-intentioned leaders can unknowingly make the situation worse by using communication styles that trigger more resistance.

“But I Don’t Wanna” is one of nearly 50 education sessions offered at ATSSA’s 51st Annual Convention & Traffic Expo, held online Feb. 8-12 and 16-18.

What has been holding you back from becoming the leader you are meant to be? If you could overcome that challenge, what would your life look like? Would it lead to a promotion, better job, pay raise?

Would it enable you to have more quality time with those you love or be a better provider for them? Perhaps you envision giving back to the community by leading a non-profit board, committee or fundraising event. What would it feel like to realize your true potential?

If any of these resonate with you, and you are ready to take the next step, then “Be Like Salt” is for you! This is one of nearly 50 education sessions included in ATSSA’s 51^st Annual Convention & Traffic Expo, held online Feb. 8-12 and 16-18.

The first time Kathi Holst lost an employee in a work zone incident was decades ago but she vividly remembers the heartache and overwhelming desire to closet herself off from the world. Instead, she had to keep going and deal with the myriad issues that arise from such a tragedy.

Doug Dolinar is still reeling from the death of an employee just six months ago.

Those experiences motivated Holst, president & CEO of RCMS in Naperville, Ill., and Dolinar, president of Guidemark Inc. of Souderton, Pa., to take part in ATSSA’s Roadway Worker Protection Summit scheduled for Feb. 8 as the kickoff event for the Association’s 51st Annual Convention & Traffic Expo.

ATSSA’s 51^st Annual Convention & Traffic Expo’s general sessions will inspire and inform, including insights from keynote speaker Chad Hymas, who was forced to rework everything in his life after a ranch accident left him a quadriplegic.

Hymas will share about his experience adapting to change and offer lessons on leadership, teamwork and customer service to employ in your workplace.

This year’s general sessions stretch over two days and are jampacked with valuable information including panels on the industry, innovation and government advocacy.

UPDATE: Deadline extended to Jan. 20 to enter ATSSA’s Got Talent: Battle of the Bands edition taking place at the 51^st Annual Convention & Traffic Expo in February.

So, if you've always secretly dreamed of stardom, it's not too late to enter your band in the competition.

Gather your bandmates and submit your entry. Achieve fame among your ATSSA colleagues and you could be playing for the crowd in Tampa at the 52^nd Annual Convention & Traffic Expo.

FREDERICKSBURG, Va. (Jan. 7, 2021) – The American Traffic Safety Services Association  selected nine companies to participate in its 2021 New Products Rollout  event, which is held in conjunction with the 51st Annual Convention & Traffic Expo being held online over two weeks in February.

Typically, more than 3,700 people attend the largest roadway safety tradeshow in North America to see some of the latest innovations in the roadway safety infrastructure industry. The products submitted as part of NPRO are comprised of a wide range of devices designed to save lives on our nation’s roadways.

This year’s Convention is being held Feb. 8-12 and 16-18.

Attend the Open Forum on Workforce Development at ATSSA’s 51^st Annual Convention & Traffic Expo to be part of the dialogue among key stakeholders on the challenges facing roadway safety infrastructure industry in hiring and retaining a viable workforce.

Hear from experts during a two-hour session on Feb. 10 and engage in the discussion to help identify partners and resources. 

Jeffrey Zaharewicz, acting director of the Federal Highway Administration's (FHWA) Center for Accelerating Innovation and Office of Innovative Program Delivery, will serve as facilitator.

Always secretly dreamed of stardom? Enjoy showing off your musical talents? Have a group of bandmates?

Get your act together and compete in ATSSA’s Got Talent: Battle of the Bands edition during the 51^st Annual Convention & Traffic Expo in February.

Achieve fame among your ATSSA colleagues and you could be playing for the crowd in Tampa at the 52^nd Annual Convention & Traffic Expo.

The entry deadline is Jan. 10.