/ Categories: ATSSA, Convention & Expo

Be Like SALT™: A Well-Seasoned Approach to Leadership

Education Session Highlights – ATSSA’s 51st Annual Convention & Traffic Expo

By Ed Krow, Talent Transformation Expert, Ed Krow LLC

What has been holding you back from becoming the leader you are meant to be? If you could overcome that challenge, what would your life look like? Would it lead to a promotion, better job, pay raise?

Would it enable you to have more quality time with those you love or be a better provider for them? Perhaps you envision giving back to the community by leading a non-profit board, committee or fundraising event. What would it feel like to realize your true potential?

If any of these resonate with you, and you are ready to take the next step, then “Be Like Salt” is for you! This is one of nearly 50 education sessions included in ATSSA’s 51st Annual Convention & Traffic Expo, held online Feb. 8-12 and 16-18. "Be Like Salt" takes place Feb. 17, from 3-4 p.m. EST.

Do you have what it takes to be a "SALTy" Leader?

Throughout this session, we take a deep dive into:

Service: As leaders we must ask ourselves, "Are we serving others, or being served by others?" Servant leadership is only the beginning. Being Like Salt requires us to dig a little deeper into our people's needs, hopes and dreams.

Appreciation: How often do we as leaders not walk the talk? Do we truly recognize that our people ARE our most important asset? Being Like Salt requires us to examine our actions more closely to be sure our words are genuine.

Listening: How often do we as leaders listen only with intent to respond and not understand? We must recognize that the people around us often have the solutions to our most pressing problems ... if only we'd give them the avenue to open up. Being Like Salt requires us to become active listeners who engage in communication with the intent to understand others.

Trust: We must recognize that without trust, our people cannot rise to the level of success we expect so that we can achieve the business results we desire. Being Like Salt requires us to trust others to do the right thing, hold themselves accountable, and trust that we have given them the tools to succeed.

This seminar is for the person who is ready to take command of their future, who is ready to thrive as a leader, AND who is ready to succeed!

Ed is a talent and company culture expert, who delivers captivating, high-energy keynote presentations that challenge the traditional model of HR and prepares decision makers for motivating their people with a win-win strategy.

In his career, Ed has helped over 250 clients, including Fortune 500 companies, achieve talent and culture transformations. As a result, audiences value Ed’s deep understanding of the employee/employer dynamic and his ability to create a connection with them right away. On stage, he provides practical approaches, tools and relevant stories to inspire action.

A speaker, trainer and coach certified by The John Maxwell Team, Ed’s topics bring a refreshing perspective on how to leverage what is commonly viewed as “people problems” and turn negative growth into business success.

Ed is a member of the National Speakers Association, the Forbes Coaches Council and a regular contributor to He is the author of "Strategic HR: Driving Bottom Line Results Through Your People."

Check out this and other sessions at ATSSA’s 51st Annual Convention & Traffic Expo, held online Feb. 8-12 and 16-18. Take this opportunity to make vital connections with members of the roadway safety infrastructure industry.

Previous Article Biden names MassDOT Secretary as FHWA deputy administrator
Next Article Legislation introduced to find alternative Highway Trust Fund revenues
6032 Rate this article:
No rating
Please login or register to post comments.