Traffic signs are important fixtures that help advance roadway safety every day throughout the United States. Today, a variety of symbols, shapes, and colors are used to convey messages to motorists on the roadways.
There are many benefits to using symbols, which include immediate communication with all roadway users and their ability to break language barriers. Colors can communicate approaching scenarios such as using orange to indicate an upcoming work zone or red for an upcoming stop or yielding point. A number of shapes are also used to indicate oncoming situations or to provide roadway users with information such as octagons for stop and long horizontal, rectangular signs displaying guidance information.
Today, traffic signs are being looped into the world of autonomous driving technology. Research efforts are being made to equip traffic signs with technology, like embedded machine-readable codes, to allow them to communicate with Connected Autonomous Vehicles (CAVs) and other mapping devices.
ATSSA has dedicated group of members on its Sign Committee (member login required), who work to:
American Traffic Safety Services Association represents the road, traffic, and highway safety industry with effective legislative advocacy, traffic control safety training, and a far-reaching member partnership.