FREDERICKSBURG, Va. (Feb. 9, 2023) – The American Traffic Safety Services Association  announces the lineup for its 2023 New Products Rollout (NPRO), which will include 18 products and be held at its 53rd Annual Convention & Traffic Expo taking place Feb. 17-21 at the Phoenix Convention Center.

Traditionally, more than 3,500 people attend the Convention—the largest roadway safety tradeshow in North America—to see some of the latest innovations in the roadway safety infrastructure industry. The products submitted as part of the NPRO are comprised of a wide range of devices designed to save lives on our nation’s roadways.

“The products for this year’s New Products Rollout address a variety of issues related to safety on the roadways and reflect the diverse issues within this industry,” said ATSSA Manager of Innovation & Technical Services Nagham “Melodie” Matout. “It’s always fascinating to see the products on view for the NPRO and the ways they can help advance roadway safety.”

ATSSA joined nine groups in releasing a statement today reaffirming support for the rapid, widespread deployment of vehicle-to-everything (V2X) technologies to further improve safety on American roads.

V2X allows communication between vehicles, infrastructure and other road users such as pedestrians and bicyclists and provides drivers with crucial warnings necessary to improve safety.

"We believe that 2023 will be a pivotal year for V2X deployment. Transportation stakeholders have aligned behind one V2X technology, cellular vehicle-to-everything (C-V2X), clearing the way for a unified, nationwide approach to the deployment of this tool," the statement says.

When ATSSA members arrive in Phoenix for the 2023 Convention & Traffic Expo in February they will find themselves in a city that’s made a name for itself as a pioneer in the testing of autonomous vehicle (AV) technologies. The region has embraced the technology and seen multiple pilots for grocery delivery as well as a driverless taxi service.

The Fall issue of Roadway Safety magazine—available online now—details these efforts in Arizona and reveals a resource for members to remove the fear factor from contract negotiations, offers members’ take on the value of in-person advocacy and explains how ATSSA’s ITS Team keeps pace with innovation.

An entire supplement is devoted to roadway worker protection and spells out efforts underway to improve worker safety from multiple perspectives.

Both issues are online now.

ATSSA’s Midyear Meeting kicks off on Tuesday, launching the annual collaboration of industry insiders gathered to address the latest innovations and challenges in the roadway safety infrastructure industry.

This year’s event takes place in Providence, R.I., where Wednesday’s agenda includes a panel discussion on workforce, materials and supply chain issues.

“Construction and transportation industry challenges – potholes on the industry highway” will be moderated by ATSSA Vice President of Engagement Nate Smith. Panelists include Kate Fox Wood, senior director of government relations with the Association of Equipment Manufacturers, Jonathan Starks of FTR, who is a longtime member of the freight industry, and Sterling Wiggins with the U.S. Chamber of Commerce. The 1-hour session starts at 8:30 a.m. Wednesday and will focus on the state of affairs across the construction and transportation industries and what the path forward may look like.

Today, Cindy Williams, president of Time Striping, president of the Arkansas ATSSA Chapter, and a member of the ATSSA Board of Directors, testified before the Highways and Transit Subcommittee in the House of Representatives on Capitol Hill.

The hearing, entitled “Addressing the Roadway Safety Crisis: Building Safer Roads for All,” focused on the recently released 2021 traffic fatality statistics, and countermeasures that can combat that increase.

“The Highway Safety Improvement Program (HSIP) is a critical component to achieving the goal of Towards Zero Deaths,” Williams said in her testimony. “Having a dedicated funding stream for roadway safety has been critical to addressing safety needs and continuing this program was a bipartisan priority for Congress and ATSSA.”

Discussion during the hearing also focused on rural road safety, something Williams said she understands well from her experience in Arkansas.