FREDERICKSBURG, Va. (Sept. 27, 2023) – The American Traffic Safety Services Association (ATSSA) today unveiled a modernized logo that emphasizes the Association’s focus on advancing roadway safety.

The bolder colors and focus on navy provide the perfect complement for the orange traffic cone set within the initial A in ATSSA. Insertion of this simple, well-known image conveys an instant connection to work zones and roadway safety infrastructure.

“This logo makes a clear statement about who we are and our core purpose of advancing roadway safety,” said ATSSA President & CEO Stacy Tetschner. “It also instantly identifies us with work zones and the roadway workers who risk their lives every day to deliver safe passageways for each of us as we drive countless miles throughout the year.”

The ATSS Foundation awarded Roadway Worker Memorial Scholarships to 14 students for the 2023-24 academic year.

The Roadway Worker Memorial Scholarship Program started in 2002 to provide financial assistance for post-high school education to dependents of roadway workers killed or permanently disabled in roadway work zones. The program is competitive and provides scholarships valued up to $10,000 per student each year. Since its inception, the program has awarded 126 Roadway Worker Memorial Scholarships. An additional 26 Chuck Bailey Memorial Scholarships—valued at $1,000 each—have been awarded to applicants who demonstrate a strong commitment to volunteerism. Bailey was a member of the roadway safety industry who died in 2002.

“The goal of the program is to help dependents of workers killed or permanently disabled in a work zone incident navigate a path forward,” said Foundation Director Lori Diaz.

ATSSA’s Public Agency and Marty Weed Engineering scholarships provide department of transportation (DOT) officials opportunities to engage with the latest roadway safety tools and the people advancing the industry at the largest gathering of roadway safety infrastructure officials in North America. 

A record-breaking crowd registered for ATSSA’s 2023 Convention & Traffic Expo, and more are expected for the 54th annual event in San Diego, Feb. 2-6. 

This year’s 3M pledge wall raised $14,820 for The ATSS Foundation.

This was the seventh year 3M has operated the virtual wall fundraiser, which ran from the start of the year through the end of ATSSA’s Convention & Traffic Expo.

3M launched the event with an offer to match up to $5,000 in donations. When the tally fell just short of that figure—at $4,820—the company elected to provide the full match. Those funds plus 3M’s $5,000 sponsorship provided The Foundation with a total of $14,820.

The ATSS Foundation recently recognized the Shirley family of Georgia with the nonprofit’s Ambassador Award.

The Foundation Ambassador Award recognizes an individual or entity for extraordinary efforts in supporting The Foundation’s core purpose of promoting roadway safety through charitable giving and public awareness programs.

Georgia ATSSA Chapter President Rick Brockman nominated the family for the Foundation Ambassador Award in recognition of their years-long efforts in helping both The Foundation and the Georgia Department of Transportation, both of which offer college scholarships.