Cooperative Automated Transportation (CAT)

Cooperative Automated Transportation

Roadway safety in a cooperative automated world

Highway automation is not years away, or even days away. It’s here now, causing a number of state transportation agencies to react with initiatives related to preparing and supporting Connected Automated Vehicles (CAVs) on U.S. roadways.

Connected and Automated Vehicles (CAVs)

Cooperative Automated Transportation (CAT) deals with CAVs, which are vehicles capable of driving on their own with limited or no human involvement in navigation and control. Per the definition adopted by the National Highway Traffic Safety Administration (NHTSA), there are six levels of automation (Levels 0-2: driver assistance and Levels 3-5: HAV), each of which requires its own specification and marketplace considerations.

Vehicle-to-Everything (V2X) and Connected and Automated Vehicles (CAVs)

For traffic safety, vehicle-to-everything communications is the wireless exchange of critical safety and operational data between vehicles and anything else. The "X" could be roadway infrastructure, other vehicles, roadway workers or other safety and communication devices. ATSSA members are at the forefront of these technologies, and are working with stakeholders across new industries to see these innovations come to life.

Sensor Technology

CAVs rely on three main groups of sensors: camera, radar, and Light Detection and Ranging (LIDAR). The camera sensors capture moving objects and the outlines of roadway devices to get speed and distance data. Short- and long-range radar sensors work to detect traffic from the front and the back of CAVs. LIDAR systems produce three-dimensional images of both moving and stationary objects.

For more information about ATSSA’s efforts on CAT and CAV’s and their interaction with our member products check out the resources below.


Annual Convention & Traffic Expo sponsorships boost exhibitor brand exposure, customer base
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Annual Convention & Traffic Expo sponsorships boost exhibitor brand exposure, customer base

Exhibiting at ATSSA’s Annual Convention and Traffic Expo offers exhibitors tremendous opportunities and exposure to the roadway safety industry, as well as the keys to unlock the doors to many decision makers in all transportation infrastructure circles.

It’s an amazing event that leaves first-time attendees speechless in awe, and long-time attendees satisfied that they came back for yet another successful show.

Year after year, Traffic Expo exhibitors consistently report success at ATSSA’s annual event in terms of increased business, advancement of their product and brand, new sales contacts, higher sales achievement, and bold new opportunities.

If that’s not enough, many exhibitors have found that adding a Traffic Expo sponsorship to their marketing and promotional portfolio during ATSSA’s Annual Convention and Traffic Expo, has allowed them to advance their already positive experiences achieved at the event even further.

Long-time ATSSA member company Orafol America’s, Inc., has been a sponsor at many ATSSA Traffic Expos over the years. According to that company, the added publicity and marketing exposure that a sponsorship brings to the company and their products has paid huge dividends in helping Orafol advance their brand, and in many cases, has helped ATSSA, as a whole, make America’s roadways safer.

“We participate in sponsorships annually as they do help increase our brand presence and our customer base, for sure,” said Orafol’s Traffic Solutions Market Manager Brook Jerzyk. “But, we are also completely supportive of ATSSA’s many activities, such as government relations, in terms of funding for our nation’s infrastructure and other roadway safety initiatives that they undertake. For us it’s all about saving lives and making our roadways safer, but it’s also for ensuring our association has the resources it needs to get the job done on Capitol Hill and elsewhere for all its members.”

OMJC Signal Inc. was another recent sponsor at Traffic Expo.

According to David Knapp, OMJC Signal Inc.’s sales and marketing manager, “The lounge (sponsorship) helped our company tremendously, as we were able to draw attention to our booth, products and people. The lounge drove a bunch of additional traffic into our booth that we would have never seen otherwise, had we not taken advantage of the tremendous sponsorship opportunity.”

Jim Spielman, president and general manager of MRL Equipment Company was also extremely pleased with the outcome of their most recent lounge sponsorship.

“Since our booth design is all trucks, there’s really no place to sit down and talk to our customers, so we sponsor a lounge,” he said, adding, “As with any trade show, people are in a hurry, and when they see a chance to sit down and relax they take it. We have developed many customers from those who simply visited the lounge for a break, then all of a sudden take an interest in our equipment, take the opportunity to a look closer at what we have, then make a purchase.”

Dave Friday, Waterblasting Technologies’ vice president of sales and marketing reports, “Sponsorships are a great way to increase our brand awareness at ATSSA’s Traffic Expo. Sponsorship allows me to keep our branding in front of potential customers on the show floor, where everyone else is competing for their time and attention.”

A full list of sponsorship opportunities is located here. At press time, several sponsorships had already been spoken for, but many remain. In addition to sponsorship opportunities including lounges, room keys, committee breaks and more, prospective exhibitors may even pitch their own unique sponsorship ideas to the event staff for consideration.

“We are completely dedicated to supporting our members and exhibitors in providing such exposure, and if someone does not find the right opportunity that we have listed, we will listen to their ideas and objectives and create a custom opportunity to meet their mission,” said ATSSA’s Director of Meetings and Conventions Neil Mullanaphy.

With over 3,000 delegates attending the event each year, a sponsorship could easily pay for itself through the new contacts an exhibitor makes alone.

To discuss sponsorship opportunities that are available immediately, please contact Bill Dallas at 540-376-3864, or by email at Available sponsorships are sold on a first-come-first served basis, so Mullanaphy urges interested exhibitors to “act fast” to secure a prime sponsorship opportunity in San Antonio, before the competition does.

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