ATSSA announces lineup for 2023 New Products Rollout ATSSA announces lineup for 2023 New Products Rollout Roadway safety products will vie for Innovation Awards Pam / Thursday, February 9, 2023 0 9569 Article rating: 4.5 FREDERICKSBURG, Va. (Feb. 9, 2023) – The American Traffic Safety Services Association announces the lineup for its 2023 New Products Rollout (NPRO), which will include 18 products and be held at its 53rd Annual Convention & Traffic Expo taking place Feb. 17-21 at the Phoenix Convention Center. Traditionally, more than 3,500 people attend the Convention—the largest roadway safety tradeshow in North America—to see some of the latest innovations in the roadway safety infrastructure industry. The products submitted as part of the NPRO are comprised of a wide range of devices designed to save lives on our nation’s roadways. “The products for this year’s New Products Rollout address a variety of issues related to safety on the roadways and reflect the diverse issues within this industry,” said ATSSA Manager of Innovation & Technical Services Nagham “Melodie” Matout. “It’s always fascinating to see the products on view for the NPRO and the ways they can help advance roadway safety.” Read more