Integrated Corridor Management (ICM) initiatives are basic plans that connect roadway users, the road, and work zones and allow for effective communication. They are vital to advancing roadway safety and countering common challenges such as congestion, traffic delays, and crashes.

For many departments of transportation (DOTs), the collection and sending of real-time traffic data to roadway users is high priority. One way agencies nationwide are achieving this goal is through the use of sensor technology in roadway infrastructure, such as pavement markings or signs, allowing them to strengthen Vehicle-to-Infrastructure (V2I) communication. 

The detection of pedestrians and bicyclists is an important focal point for individuals in the roadway safety infrastructure industry. Nationally public agencies, manufacturers, suppliers, and research institutions are working to address the increasing frequency of pedestrian and bicyclist fatalities and injuries.

Pedestrian safety has become a key initiative for many public agencies in recent years. Last year, the National Transportation Safety Board (NTSB) Office of Highway Safety announced they conducted an investigation of 15 crashes that had resulted in pedestrian fatalities.

In Copenhagen, Denmark during the 2018 ITS World Congress, a tour showed participants how cyclists on electric bicycles were provided with dynamic information based on real-time sensor data via Variable Message Signs (VMS).