Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.

Learn more
about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.


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Pedestrian safety in the United States

How public agencies are using technology to prevent fatalities and injuries on our roadways

Pedestrian safety has become a key initiative for many public agencies in recent years. Last year, the National Transportation Safety Board (NTSB) Office of Highway Safety announced they conducted an investigation of 15 crashes that had resulted in pedestrian fatalities. Additionally, the Federal Highway Administration (FHWA) has continued to provide resources and materials and work on projects aimed at reducing pedestrian and cyclist fatalities.

Photos courtesy of the Oakland Department of TransportationAccording to the most recent statistics from the Governors Highway Safety Association (GHSA), there were approximately 6,000 pedestrian fatalities in 2017, which closely resembled numbers presented by the U.S. Department of Transportation’s National Highway Traffic Safety Administration’s (NHTSA’s) Fatality Analysis Reporting System (FARS), which documented 5,987 pedestrian fatalities in 2016.

“Two consecutive years of 6,000 pedestrian deaths is a red flag for all of us in the traffic safety community. These high levels are no longer a blip but unfortunately a sustained trend,” GHSA Executive Director Jonathan Adkins stated in a press release in February 2018. “We can’t afford to let this be the new normal.”

The efforts and reports from these agencies are just a few examples of the work being done to curb the high number of pedestrian fatalities. Many state departments of transportation (DOTs) are working to adopt “complete streets” policies, which aim to make roadways more walkable by changing infrastructure, including adding pedestrian crossings, building crossing islands, and raised medians.

In addition to changing policies and infrastructure, a number of private companies are working to develop tracking apps that can assist pedestrians in finding safer routes. Companies like Waze, HERE Technologies, Google Maps, and Apple Maps have created GPS-based applications that can be downloaded on users’ phones and shows data based on personal interest such as dining, shopping or activity preferences. The applications denote the safest routes and real-time traffic information to help people reach their destinations.

“A number of roadway infrastructure countermeasures have proven to greatly increase pedestrian safety, but this is still a national issue that will take a unified effort from those in the roadway safety infrastructure industry, including ATSSA members,” said ATSSA Senior Technical Advisor Eric Perry. “The association is working to educate the public on this problem and supporting efforts and initiatives being advanced to address it.”

Photos courtesy of the Oakland Department of Transportation

ATSSA is committed to exploring technologies related to pedestrian safety and advocating for safer roads across the country. Pedestrian safety was a member concern identified in 2018 during the 48th Annual Convention & Traffic Expo at ATSSA’s Circle of Innovation (ACOI), which gathered roadway safety infrastructure industry professionals together to identify roadway safety challenges.

Photos courtesy of the Oakland Department of Transportation

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