Signs

Signs

Road Sign

Signs are important fixtures that help advance roadway safety every day throughout the United States. Today, a variety of symbols, shapes and colors are used to convey messages to users on and around the roadways. Signs types include traffic, roadway, warning, railroad, guide, recreational, temporary, regulatory, pedestrian and bicycle.


There are many benefits to using symbols, which include immediate communication with all roadway users and their ability to break language barriers. Colors can communicate approaching scenarios such as using orange to indicate an upcoming work zone or red for an upcoming stop or yielding point. A number of shapes are also used to indicate oncoming situations or to provide roadway users with information such as octagons for stop and long horizontal, rectangular signs displaying guidance information.


Today, traffic signs are being looped into the world of autonomous driving technology. Research efforts are being made to equip traffic signs with technology, like embedded machine-readable codes, to allow them to communicate with Connected Automated Vehicles (CAVs) and other mapping devices.


ATSSA has dedicated group of members on its Sign Committee (member login required), who work to:

  • Enhance members’ businesses by increasing their understanding of traffic control devices on private property,
  • Influence the present and future direction of Minimum Retroreflectivity Standards,
  • Inform and educate roadway safety industry members on sign industry-related matters,
  • Provide knowledge and education about signing retroreflectivity,
  • Work to have dedicated funds identified and available for sign management systems and the implementation of upgraded programs to conform with MRS,
  • Monitor and influence the development of a new MUTCD chapter on changeable message signs, and
  • Improve upon and solicit greater committee member participation in Sign Committee meetings and on task forces, including recruitment of new committee members.

Resources

ATSSA announces 2020 New Products Rollout participants

Exhibitors to showcase most innovative products in roadway safety infrastructure industry

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FREDERICKSBURG, Va. (Jan. 21, 2020) – The American Traffic Safety Services Association (ATSSA) selected 20 companies to participate in its 2020 New Products Rollout event, which is held in conjunction with the 50th Annual Convention & Traffic Expo on Jan. 26 in booth #1679 at the Ernest N. Morial Convention Center in New Orleans. 

Traffic Control Device Challenge winners announced at TRB Annual Meeting

Students from across the nation participated in ATSSA-TRB competition to address ‘Connected and Autonomous Innovations for Improving Work Zone Safety’

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ATSSA, in partnership with the National Academy of Sciences’ Transportation Research Board (TRB), honored the winners of the ATSSA/TRB Traffic Control Device Challenge (TCD Challenge) on Jan. 13.

ATSSA looks to greenlight Traffic Signals Committee at Midyear Meeting

New venture will further cement association’s involvement in the roadway safety infrastructure industry

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ATSSA's board of directors recently approved the formation of a Traffic Signals Unit as a membership unit category within the association earlier this year at the March board meeting.

Will Connected and Autonomous Vehicles change the landscape of signage standardization?

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On June 19, 2019 at the National Committee on Uniform Traffic Control Devices (NCUTCD) Connected and Automated Vehicle (CAV) Task Force Meeting, updates on signage and pavement marking uniformity were the main topics of discussion. With CAVs entering U.S. roadways every day, the need for uniformity is growing exponentially. Transformational technologies on CAVs raise new questions for groups like the NCUTCD, such as signage that appears on the exterior of CAVs. For instance, many autonomous vehicles (AVs) manufacturers have their own signage displays on the exterior of the vehicle that alert human drivers and pedestrians of the CAV’s intentions on the roadway.

Highway automation: How ATSSA members play an important role

CAVs will need to better communicate with roadway devices and infrastructure

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Connected and Automated Vehicles (CAVs) rely heavily on ATSSA member products such as pavement markings, signs, and traffic control devices. These products will be an essential factor in the advancement of CAVs and critical in moving toward zero deaths on our roadways.
 

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