Signs

Signs

Road Sign

Signs are important fixtures that help advance roadway safety every day throughout the United States. Today, a variety of symbols, shapes and colors are used to convey messages to users on and around the roadways. Signs types include traffic, roadway, warning, railroad, guide, recreational, temporary, regulatory, pedestrian and bicycle.


There are many benefits to using symbols, which include immediate communication with all roadway users and their ability to break language barriers. Colors can communicate approaching scenarios such as using orange to indicate an upcoming work zone or red for an upcoming stop or yielding point. A number of shapes are also used to indicate oncoming situations or to provide roadway users with information such as octagons for stop and long horizontal, rectangular signs displaying guidance information.


Today, traffic signs are being looped into the world of autonomous driving technology. Research efforts are being made to equip traffic signs with technology, like embedded machine-readable codes, to allow them to communicate with Connected Automated Vehicles (CAVs) and other mapping devices.


ATSSA has dedicated group of members on its Sign Committee (member login required), who work to:

  • Enhance members’ businesses by increasing their understanding of traffic control devices on private property,
  • Influence the present and future direction of Minimum Retroreflectivity Standards,
  • Inform and educate roadway safety industry members on sign industry-related matters,
  • Provide knowledge and education about signing retroreflectivity,
  • Work to have dedicated funds identified and available for sign management systems and the implementation of upgraded programs to conform with MRS,
  • Monitor and influence the development of a new MUTCD chapter on changeable message signs, and
  • Improve upon and solicit greater committee member participation in Sign Committee meetings and on task forces, including recruitment of new committee members.

Resources

See the future of roadway safety infrastructure at ATSSA’s 49th Annual Convention & Traffic Expo

New Products Rollout event features latest innovative roadway safety infrastructure technology

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The future of roadway safety infrastructure innovation will be showcased at the American Traffic Safety Services Association’s (ATSSA) 49th Annual Convention & Traffic Expo, in Tampa, Florida on Feb. 8-12, 2019.

Median and roadside guardrails: An essential and effective countermeasure for RwD crashes

Research and studies show how devices are important components of integrated traffic safety system

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The guardrail did exactly what it was designed to do: The guardrail’s end terminal absorbed the energy of the impact and deflected the guardrail away from the vehicle.

Pedestrian safety in the United States

How public agencies are using technology to prevent fatalities and injuries on our roadways

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Pedestrian safety has become a key initiative for many public agencies in recent years. Last year, the National Transportation Safety Board (NTSB) Office of Highway Safety announced they conducted an investigation of 15 crashes that had resulted in pedestrian fatalities.

Congressman saved by median barrier in Tennessee after roadway departure crash

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There are also countless stories from people whose lives have been saved by a median cable barrier or roadside guardrail like Congressman John J. Duncan, Jr., whose life was positively impacted by the lifesaving presence of a guardrail during a serious crash in Knoxville, Tennessee, on Oct. 23, 2009.

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