Road Sign

Signs are important fixtures that help advance roadway safety every day throughout the United States. Today, a variety of symbols, shapes and colors are used to convey messages to users on and around the roadways. Signs types include traffic, roadway, warning, railroad, guide, recreational, temporary, regulatory, pedestrian and bicycle.

There are many benefits to using symbols, which include immediate communication with all roadway users and their ability to break language barriers. Colors can communicate approaching scenarios such as using orange to indicate an upcoming work zone or red for an upcoming stop or yielding point. A number of shapes are also used to indicate oncoming situations or to provide roadway users with information such as octagons for stop and long horizontal, rectangular signs displaying guidance information.

Today, traffic signs are being looped into the world of autonomous driving technology. Research efforts are being made to equip traffic signs with technology, like embedded machine-readable codes, to allow them to communicate with Connected Automated Vehicles (CAVs) and other mapping devices.

ATSSA has dedicated group of members on its Sign Committee (member login required), who work to:

  • Enhance members’ businesses by increasing their understanding of traffic control devices on private property,
  • Influence the present and future direction of Minimum Retroreflectivity Standards,
  • Inform and educate roadway safety industry members on sign industry-related matters,
  • Provide knowledge and education about signing retroreflectivity,
  • Work to have dedicated funds identified and available for sign management systems and the implementation of upgraded programs to conform with MRS,
  • Monitor and influence the development of a new MUTCD chapter on changeable message signs, and
  • Improve upon and solicit greater committee member participation in Sign Committee meetings and on task forces, including recruitment of new committee members.


Erica Terrini

ATSSA announces 2020 New Products Rollout participants

Exhibitors to showcase most innovative products in roadway safety infrastructure industry

FREDERICKSBURG, Va. (Jan. 21, 2020) – The American Traffic Safety Services Association (ATSSA) selected 20 companies to participate in its 2020 New Products Rollout event, which is held in conjunction with the 50th Annual Convention & Traffic Expo on Jan. 26 in booth #1679 at the Ernest N. Morial Convention Center in New Orleans.

Each year, more than 3,500 people attend the largest roadway safety tradeshow in North America to see some of the latest innovations in the roadway safety infrastructure industry. The products submitted as part of NPRO are comprised of a wide range of devices designed to save lives on our nation’s roadways.

“The 2020 lineup for ATSSA’s New Products Rollout features products that provide a snapshot of some of the latest advancements made in the past year,” said ATSSA Director of Innovation & Technical Services Eric Perry. “The show floor will be full of similar devices but this event provides a great opportunity to hear firsthand how these products work and the benefits of using them.”

NPRO participants will provide short presentations on their products in front of Traffic Expo judges and attendees from 1-5:30 p.m. on Jan. 26. The top three products will be announced as winners of the ATSSA Innovation Awards on Jan. 28.

The participants and products for the 2020 New Products Rollout are:

Company: BASF Construction Solutions
Product: ACRONAL Xpress 4347, an acrylic copolymer designed for fast-drying waterborne traffic paint.
Booth: #1442

Company: Bone Safety Signs
Product: SSFWWD - Smart Solutions for Wrong Way Driving, a series of devices that address the issue of ramp access for wrong way drivers.
Booth: #1031

Company: Dynatech
Product: NanoWave PCD Head System - used on smaller heads for scarifier machines and larger heads for trucks, riders and attachments.
Booth: #755

Company: EnDiSys
Product: Big Ace Pump - the largest epoxy/polyurea pump on the market.
Booth: #1355

Company: Haltzgloves LLC
Product: Haltzgloves Full Glove - reflective safety gloves.
Booth: #1564

Company: HB Fuller
Product: Fast 2K Sign Post Anchor - an alternative solution to concrete to make sign installation efficient.
Booth: #1718

Company: Hill & Smith
Product: Black Base Cone - the newest member of their Work Area Protection brand’s ZoneCone Series, which features their original All Orange Cone.
Booth: #1501

Company: Hill & Smith
Product: Connected Lane Closure System - provides the user with a connected arrow-board and a connected traffic drum thus enabling stakeholders to see all lane closures on their project via a web-based interface.
Booth: #1501

Company: Hiro International, LLC
Product: HERO-NET Reflective Fence/Net - patented, lightweight, reflective, and easy-to-handle fencing.
Booth: #301

Company: Hog Technologies
Product: Thermo Hog - melts and applies thermoplastic up to 14,000 lbs. per hour.
Booth: #901

Company: Impact Recovery Systems
Product: OmegaPost - a high-speed delineator that rebounds to full upright position even after sustaining more than 200 hits at 70 mph.
Booth: #1003

Company: Lindsay Transportation Solutions
Product: ABSORB-M Water-Filled Crash Cushion - a non-redirective, water-filled crash cushion system.
Booth: #409

Company: Marker One
Product: Raised & Recessed Pavement Reflectors - a “paradigm shift” in pavement markings.
Booth: #1968

Company: Nite Beam Products
Product: LED Hi Vis Rain Suit (jacket and pants) - a suit for adverse weather conditions and low visibility that is USB chargeable, has three different lighting modes, and is machine washable.
Booth: #1119

Company: Pi Variables
Product: AIMS - a small electronic device that attaches to any attenuator and, upon impact, sends a text message and email to predefined personnel.
Booth: #1139

Company: Royal Innovative Solutions
Product: Virtual Reality Training - interactive programs simulate real-life scenarios like retrieving cones from the roadway with traffic passing at low to high speeds.
Booth: #612

Company: Striping Service and Supply
Product: Name to be revealed - highly conspicuous LED lighting and a five-color, full matrix message board combine to alert traffic of an upcoming lane closure.
Booth: #665

Company: TAPCO
Product: Safewalk Crosswalk Illuminator - increases pedestrian visibility at poorly lit, two-lane crossings.
Booth: #1343

Company: TRF Industries
Product: Turbo Road Flare - an electronic road flare with a patent pending.
Booth: #1748

Company: VER-MAC
Product: Smart Arrow Board/Work Zone Location Sensor System - designed to inform government agencies and the motoring public they are entering a work zone.
Booth: #319

For more information on ATSSA’s 50th Annual Convention & Traffic Expo, visit


ATSSA’s core purpose is to advance roadway safety. ATSSA represents the roadway safety industry with effective legislative advocacy and a far-reaching member partnership. The association also leads the nation in work zone safety training and education for roadway workers across the country. ATSSA members accomplish the advancement of roadway safety through the design, manufacture, and installation of road safety and traffic control devices. Visit to learn more.

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