Road Sign

Signs are important fixtures that help advance roadway safety every day throughout the United States. Today, a variety of symbols, shapes and colors are used to convey messages to users on and around the roadways. Signs types include traffic, roadway, warning, railroad, guide, recreational, temporary, regulatory, pedestrian and bicycle.

There are many benefits to using symbols, which include immediate communication with all roadway users and their ability to break language barriers. Colors can communicate approaching scenarios such as using orange to indicate an upcoming work zone or red for an upcoming stop or yielding point. A number of shapes are also used to indicate oncoming situations or to provide roadway users with information such as octagons for stop and long horizontal, rectangular signs displaying guidance information.

Today, traffic signs are being looped into the world of autonomous driving technology. Research efforts are being made to equip traffic signs with technology, like embedded machine-readable codes, to allow them to communicate with Connected Automated Vehicles (CAVs) and other mapping devices.

ATSSA has dedicated group of members on its Sign Committee (member login required), who work to:

  • Enhance members’ businesses by increasing their understanding of traffic control devices on private property,
  • Influence the present and future direction of Minimum Retroreflectivity Standards,
  • Inform and educate roadway safety industry members on sign industry-related matters,
  • Provide knowledge and education about signing retroreflectivity,
  • Work to have dedicated funds identified and available for sign management systems and the implementation of upgraded programs to conform with MRS,
  • Monitor and influence the development of a new MUTCD chapter on changeable message signs, and
  • Improve upon and solicit greater committee member participation in Sign Committee meetings and on task forces, including recruitment of new committee members.


ATSSA Announces Innovation Awards at 50th Annual Convention & Traffic Expo

ATSSA Announces Innovation Awards at 50th Annual Convention & Traffic Expo

Contact: Maria Robertson

ATSSA Director of Marketing & Communications



ATSSA Announces Innovation Awards at 50th Annual Convention & Traffic Expo

Traffic control and infrastructure devices recognized at largest U.S. tradeshow for roadway safety products and services

FREDERICKSBURG, Va. (Jan. 28, 2020) – Three exhibitors at ATSSA’s 50th Annual Convention & Traffic Expo received Innovation Awards today in recognition of new products created by their companies that contribute to the industry’s mission of advancing roadway safety and working Toward Zero Deaths.

The new products from 2019 were evaluated by a panel of judges made up of Department of Transportation personnel. Judges got their first look at the items on Sunday during the New Products Rollout. Twenty items from companies around the country were chosen for review.

Products from Royal Innovative Solutions, Pi Variables and VER-MAC were selected as first, second and third place, respectively. They were chosen on the criteria of lifesaving qualities, degree of need, innovation, design and eligibility under the Highway Safety Improvement Program. Company representatives then had the opportunity to talk about their products during ATSSA’s Circle of Innovation event, also held today.

“We look forward to the New Product Rollout each year to see the latest ideas for improving roadway safety,” said Eric Perry, ATSSA’s Director of Innovation & Technical Services. “These three products clearly stood out to the judges as exceptional ideas.”

The convention and traffic expo is being held this year in New Orleans. It kicked off a yearlong celebration of the Association’s 50th anniversary. More than 3,600 people are taking part in the convention, which ends today. It began on Jan. 24 with two events to support The ATSS Foundation, which assists the families of roadway workers killed or permanently disabled as a result of a work zone crash.

The ATSSA Innovation Awards are held annually as part of ATSSA’s annual convention and traffic expo.

“Roadway safety manufacturers are a critical component to saving lives on our nation’s roads,” Perry said. “ATSSA’s annual convention and expo is the place to see the latest roadway safety products being produced nationwide. The Innovation Awards recognize outstanding efforts by the industry to advance roadway safety and, hopefully, save lives.”

For more information about next year’s event, email Perry at

Details on the 2019 ATSSA Innovation Award winners are:

First place: Royal Innovative Solutions, Coopersburg, Pa.

Product: Virtual Reality Training - interactive programs simulate real-life scenarios like retrieving cones from the roadway with traffic passing at low to high speeds.


Second Place: Pi Variables, Tustin, Calif.

Product: AIMS - a small electronic device that attaches to any attenuator and, upon impact, sends a text message and email to predefined personnel.


Third place: VER-MAC, Quebec, Canada

Product: Smart Arrow Board/Work Zone Location Sensor System - designed to inform government agencies and the motoring public they are entering a work zone.


(Photo Caption: Innovation Award winners are Jessica Roy with Royal Innovative Solutions, first place, and, on left, representatives from third-place winner VER-MAC, Todd Foster and Ricky Stone. Adam Selevan of Pi Variables placed second.)


ATSSA’s core purpose is to advance roadway safety. ATSSA represents the roadway safety industry with effective legislative advocacy and a far-reaching member partnership. The association also leads the nation in work zone safety training and education for roadway workers across the country. ATSSA members accomplish the advancement of roadway safety through the design, manufacture, and installation of road safety and traffic control devices. Visit to learn more.

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