Road Sign

Signs are important fixtures that help advance roadway safety every day throughout the United States. Today, a variety of symbols, shapes and colors are used to convey messages to users on and around the roadways. Signs types include traffic, roadway, warning, railroad, guide, recreational, temporary, regulatory, pedestrian and bicycle.

There are many benefits to using symbols, which include immediate communication with all roadway users and their ability to break language barriers. Colors can communicate approaching scenarios such as using orange to indicate an upcoming work zone or red for an upcoming stop or yielding point. A number of shapes are also used to indicate oncoming situations or to provide roadway users with information such as octagons for stop and long horizontal, rectangular signs displaying guidance information.

Today, traffic signs are being looped into the world of autonomous driving technology. Research efforts are being made to equip traffic signs with technology, like embedded machine-readable codes, to allow them to communicate with Connected Automated Vehicles (CAVs) and other mapping devices.

ATSSA has dedicated group of members on its Sign Committee (member login required), who work to:

  • Enhance members’ businesses by increasing their understanding of traffic control devices on private property,
  • Influence the present and future direction of Minimum Retroreflectivity Standards,
  • Inform and educate roadway safety industry members on sign industry-related matters,
  • Provide knowledge and education about signing retroreflectivity,
  • Work to have dedicated funds identified and available for sign management systems and the implementation of upgraded programs to conform with MRS,
  • Monitor and influence the development of a new MUTCD chapter on changeable message signs, and
  • Improve upon and solicit greater committee member participation in Sign Committee meetings and on task forces, including recruitment of new committee members.


Ver-Mac is auctioning traffic message sign to benefit ATSS Foundation
/ Categories: The Foundation, Signs

Ver-Mac is auctioning traffic message sign to benefit ATSS Foundation

ATSSA member Ver-Mac is auctioning a portable changeable message sign to benefit the American Traffic Safety Services Foundation. Bidding is now open and runs through March 27.

All proceeds will go to the Foundation. The item being auctioned is Ver-Mac’s PCMS-1500 Pro Series G3, which has a 4G modem with a 10-year cell plan. Full details on the item are available at the company’s products page.

Registration and bidding are done directly through Ver-Mac, which is a family owned business based in Quebec. The company manufactures variable message signs, arrow boards, temporary traffic signals and other items in both its Quebec and Houston locations for distribution worldwide.

Details are available online for anyone interested in hosting an auction to benefit the Foundation. The Foundation also offers other options for people wishing to support the charitable arm of ATSSA. The Foundation offers charitable programs that assist loved ones of work zone workers and educates the public about roadway safety.

Previous Article ATSSA Training offers new sign retroreflectivity courses
Next Article FHWA issues MUTCD ruling on ‘Uses of and Nonstandard Syntax on Changeable Message Signs’
16361 Rate this article:
Please login or register to post comments.