ATSSA announces 2021 New Products Rollout participants ATSSA announces 2021 New Products Rollout participants Exhibitors to showcase most innovative products in roadway safety infrastructure industry Pam / Thursday, January 7, 2021 0 5300 Article rating: 3.0 FREDERICKSBURG, Va. (Jan. 7, 2021) – The American Traffic Safety Services Association selected nine companies to participate in its 2021 New Products Rollout event, which is held in conjunction with the 51st Annual Convention & Traffic Expo being held online over two weeks in February. Typically, more than 3,700 people attend the largest roadway safety tradeshow in North America to see some of the latest innovations in the roadway safety infrastructure industry. The products submitted as part of NPRO are comprised of a wide range of devices designed to save lives on our nation’s roadways. This year’s Convention is being held Feb. 8-12 and 16-18. Read more