ATSSA’s 54^th Annual Convention & Traffic Expo will bring together a diverse group of roadway safety professionals with broad interests and some competitive fire.

Take advantage of opportunities to get to know others from across the nation and the globe while participating in events and receptions held throughout the Feb. 2-6 event in San Diego.

Two American Traffic Safety Services (ATSS) Foundation events kick things off on Friday, Feb. 2.

A capacity crowd will hit the links at Steele Canyon Golf Club in Jamul, Calif., for the 32^nd Annual Golf Classic Tournament, teeing off shortly after 9 a.m. PST. Others will test their marksmanship skills at the Lemon Grove Rod & Gun Club in Alpine, Calif., for the 11^th Annual Sporting Clays Event starting at 10 a.m. PST.

Piloting an F-14 Tomcat from the deck of an aircraft carrier taught Carey Lohrenz that consistent execution in a fast-moving, dynamic environment is essential to avoid catastrophe.

Today she draws on skills honed as the Navy’s first female fighter pilot for the F-14 Tomcat to help businesses succeed.

Lohrenz, a former Navy lieutenant, will serve as keynote speaker for ATSSA’s 2024 Annual Convention & Traffic Expo, scheduled for Feb. 2-6 in San Diego. In her discussion of “High Risk Into High Reward: Succeeding in High Pressure Environments,” Lohrenz will share tips for business leaders to inspire their teams to “move to higher levels of performance, even during times of disruption and chaos.”

With speeding through highway work zones posing an increasingly prevalent threat, the Minnesota Department of Transportation (MnDOT) and ATSSA members are taking extensive steps to protect workers engaged in a 3 ½-year project.

The Fall issue of Roadway Safety magazine details the steps those partners are taking for this long-term work on Interstate 494. Read about this project and much more in this issue, available online now.

The magazine also delves into several other issues including artificial intelligence, looking at how it’s being applied to optimize business and employed to raise the bar with intelligent traffic management systems.

Apply by Nov. 1 to participate in ATSSA’s New Products Rollout (NPRO) to discover the future of roadway safety innovations. NPRO will be held during ATSSA’s 54th Annual Convention & Traffic Expo in San Diego, Feb. 2-6.

Exhibitors who introduced products after Jan. 1, 2021, are eligible to apply. This year’s earlier deadline is due to the Convention’s earlier date.

Entries accepted for NPRO will be included in the New Products Listing, which showcases the products to more than 3,700 roadway safety professionals who attend ATSSA’s Annual Convention & Traffic Expo, including listing on the Convention website and mobile app.

Start planning now for ATSSA’s 54^th Annual Convention & Traffic Expo in San Diego and be part of innovating roadways, advancing safety and enhancing infrastructure.

The Feb. 2-6 event takes place at the San Diego Convention Center with the expansive Traffic Expo covering nearly 250,000 square feet. Explore the exhibits over 14.5 hours of the Convention.

Learn from subject matter experts at 50 education sessions, gain insights into government relations advocacy at the legislative session and take advantage of cutting-edge information during the Circle of Innovation (COI), which is open to all attendees.

Register now to play a role in advancing roadway safety through innovation and collaboration.